By Kavita Kumar – Star Tribune
Photo: RICHARD SENNOTT • RICHARD.SENNOTT@STARTRIBUNE.COM
Successful digital Cartwheel project had to buck retailer’s slow-moving culture.
“So they brought in Alan Wizemann, a startup guy who had worked with Target in the past through his firm ShopIgniter, to be a catalyst for change. They wanted him to help them see what it would take to run Cartwheel more like a startup.
Wizemann realized that change needed to happen pretty quickly. Decisions that should just take a couple of minutes would take weeks and would require a “significant amount of documentation” and the OK from multiple different people, he said.”