Star Tribune With Cartwheel app, Target spins out of slow-moving culture

By Kavita Kumar – Star Tribune
Photo: RICHARD SENNOTT • RICHARD.SENNOTT@STARTRIBUNE.COM

Successful digital Cartwheel project had to buck retailer’s slow-moving culture.

“So they brought in Alan Wizemann, a startup guy who had worked with Target in the past through his firm ShopIgniter, to be a catalyst for change. They wanted him to help them see what it would take to run Cartwheel more like a startup.

Wizemann realized that change needed to happen pretty quickly. Decisions that should just take a couple of minutes would take weeks and would require a “significant amount of documentation” and the OK from multiple different people, he said.”

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