Awesome Shop

Topics: Retail, E-commerce, Social Commerce, Mobile Development, User Experience, Product Strategy & Development

I launched Awesome Shop, a social-discovery beta storefront that turned Target's most-pinned, best-reviewed products into a curated, browsable experience. The site surfaced the top Target products recently pinned to Pinterest, filtered to only items with a four-star guest review or higher, pairing Pinterest's social signal with Target.com's ratings and reviews to create a fast, visual way to find well-loved products across the assortment. Each tile showed price, star rating, total reviews, recent-pins count, and a one-line pull quote from a guest review, with a lightweight slide-out cart that took discovery straight to checkout. Awesome Shop ran as a standalone beta (awesomeshop.target.com) under the Target Mobile portfolio I owned, an early experiment in connecting external social-graph signal to native commerce.