Oral Care Companion

Topics: Beauty & Wellness, Consumer Goods, Healthcare Tech, Retail, Subscription

Oral Care Companion is quip core member app: an oral-health platform that turned a connected-toothbrush subscription into a daily, data-driven routine for the 38-million-member base. The app pairs two complementary scoring systems. A Habit Score tracks each daily hygiene behavior (brushing, flossing, rinsing) numerically out of 100, updated daily on a rolling 7-day average. A Mouth Health report scores each dimension of oral health (decay, alignment, gum health, whitening) qualitatively, refreshed each time a professional evaluation is done via remote photo or dentist visit. The product surfaces gentle nudges, rewards points for completion, and clear paths to professional care without making the daily experience feel clinical.

Challenge

quip had built scale as a connected-toothbrush DTC subscription, but the app itself was largely transactional: order management, brush-head replacement, account settings. Members brushed twice a day with a quip toothbrush, but the app had no way to surface their progress, recognize completion, or connect home habits to professional care. The opportunity was to turn the daily routine into a real engagement loop and lay the foundation for a broader oral-health platform.

Impact

Shipped Oral Care Companion as quip member-facing oral-health platform: a Today view with the Habit Score and per-behavior scores for brushing, flossing, and rinsing alongside a Mouth Health report with qualitative scores per dimension (decay, alignment, gum health, whitening) refreshed by remote photo or dentist visit. Daily and infrequent behaviors are incentivized by rewards points, and the app routes members to professional care directly from their daily routine. The Nucleus platform underneath became the foundation for subsequent connected-care products including Quipcare teledentistry and SmileMate clinician tools.